Alabaré ‘scores’ WSL footballer Maddi Wilde as latest Ambassador
As we gear up for the start of the 2025-26 Women’s Super League season, Alabaré is thrilled to announce its newest ambassador, Maddi Wilde.
As we gear up for the start of the Women’s Super League season next weekend (Saturday, 6 September), Alabaré is thrilled to announce its newest ambassador, Maddi Wilde.
22-year-old defender Maddi plays for London City Lionesses, who’ve just earned promotion to the WSL for the 2025/26 campaign.
Alabaré is committed to breaking the cycle of homelessness through its holistic services such as drop-in centres, supported housing, addiction recovery services, and mental health and wellbeing programmes.
It’s hoped Maddi’s profile as a professional footballer will help highlight to a new audience how Alabaré is supporting some of the most vulnerable and marginalised people in society.
This comes as the women’s game is also continuing to grow in popularity following the England Lionesses’ historic victory in the Euros this summer.
Maddi Wilde said: “I’m really pleased to be joining Alabaré as an ambassador and supporting their mission to break the cycle of homelessness. It’s clear that it can happen to anyone, and through no fault of their own. Alabaré does some incredible work with vulnerable and disadvantaged people, and I hope I can help to showcase their efforts, raise more awareness, and support their fundraising.”
The Ambassador role is a voluntary one, to inspire others to support the charity and educate people about what we do.
CEO of Alabaré, Andrew Lord, said: “It’s wonderful to welcome Maddi to our group of ambassadors, as we aim to broaden our reach and increase awareness about our work.
“Her appointment comes at an important time for women’s football, with Maddi’s London City Lionesses squad joining the top flight, and we wish them every success in the coming season. I hope that with Maddi’s support, we’ll inspire a new generation to support Alabaré’s cause.”
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