Kick off for Alabaré’s partnership with Salisbury FC
As Salisbury Football Club begin their home campaign for the 2025/26 season, Alabaré's ground-breaking link-up with them officially begins!
As Salisbury FC begins their home campaign for the 2025/26 season, Alabaré is delighted to have signed a ground-breaking partnership with the Whites, and now’s the chance for fans to get behind our teams!
The club and new owner Ali Alhamad, have kindly agreed to donate a percentage of the revenue generated through bar sales at the Ray Mac Stadium throughout the campaign to Alabaré.
The partnership was officially launched last month, and fans will be able to fully support it for the first time at the ground this Saturday, 16 August, during the home game against Dagenham & Redbridge.
By purchasing refreshments at the bar, including a growing range of non-alcoholic options, Whites fans will be directly helping Alabaré to break the cycle of homelessness and fund programmes that help people manage their addictions with drugs and alcohol.
Where will the money go?
Donations through the partnership with Salisbury FC will support our work with homeless and vulnerable people in Salisbury, as well as across the rest of Wiltshire, the South West, and Wales.
Alabaré’s drop-in centres provide immediate support to the street homeless, as well as several supported living bed spaces for them, veterans, young people, including care leavers, individuals with learning disabilities, and people facing mental health challenges.
The charity also offers physical, educational and wellbeing Boots on the Ground programmes across the region, as well as an innovative Burnbake Prison Art Project that enables offenders to build their confidence and self-worth through creating art.
Our Impact
During 2024/25, Alabaré supported more than 3,200 clients across our services.
Many of the charity’s clients and residents have experienced issues related to alcohol, and it’s a common contributory factor in the cycle of homelessness.
Alabaré’s 300 colleagues work tirelessly to provide homes, restore hearts, and empower minds.
The fans’ support of Salisbury FC and using the bar facilities at the Raymond McEnhill Stadium throughout each home game this season will go some way to ensuring Alabaré can continue breaking the cycle.
Alabaré will be visible throughout this year’s campaign, with articles in matchday programmes; clients and colleagues attending games; a collection tin to donate your change within the bar area; and our mascot Roofus taking to the pitch alongside Chalkie the Panda!
Chief Executive of Alabaré, Andrew Lord, said:
“I’m proud that we are linking-up with Salisbury Football Club for the season. Together, we’ll be cheering on the Whites and raising awareness of Alabaré’s services and community impact.
“The first home game of the season is a great opportunity to start strongly, both on and off the pitch. By enjoying an afternoon or evening out at matches during the campaign, fans have a chance to support our work and break the cycle of homelessness for hundreds of people across the National League South region.
“The vision of Salisbury FC owner, Ali Alhamad, in creating the partnership with Alabaré, is about reducing the issues surrounding alcohol misuse. This aligns closely with our efforts to support people within our services who might be affected by treating them with care, compassion, honesty, and respect, and aiding their recovery into independent and fulfilling lives.”
Alabaré would like to thank Salisbury Football Club and its fan community for their support of the partnership as we look ahead to a successful season. Come On You Whites!
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